Innovate. Empower. Lead.
Innovate. Empower. Lead.
Headquartered in Benin (West Africa), IRMD Africa has been helping hundreds of companies of various sizes across Africa to make quality strategic decisions since 2012. Our involvement ranges from market research (both qualitative and quantitative) to financial modelling and business planning. Our revised strategic vision SCALE30 has led us to establish IRMD GROUP LLP (UK) for global impact, with Africa as the heartbeat of our activities.
We want to be part of the change that is happening in Africa… We strongly believe that the intensive and intelligent use of technology will significantly help to reduce the data gap across the continent, improving strategic decision making, risk mitigation and business performance.
New Value Proposition study (Benin, 2023)
Main mobile provider in Benin, we worked hand-in-hand with MTN to leverage adoption barriers for Mobile Financial Services, assess the readiness of the market for a new value proposition, measure the intent to purchase. This helped MTN define its strategy.
Financial Inclusion and Financial education study, (Côte d’Ivoire, 2023)
Aflatoun International, with headquaters in Netherlands, works with a network of NGOs and governments to deliver social and financial education. Commisionned by the Banque Centrale des États de l’Afrique de l’Ouest (BCEAO), we helped AFLATOUN and its partners understand the challenges and needs in terms of financial inclusion and financial literacy in Côte d’Ivoire.
Group Culture Audit, Employee Satisfaction study (Benin, 2023)
Société Béninoise de Boissons Rafraîchissantes – SOBEBRA is a CASTEL subsidiary, Benin’s market leader in drinks/beverages. The main objective of the job was to measure the satisfaction of SOBEBRA’s employees and provide actionable recommendations.
The IRMD Group aims to catalyse growth and innovation in Africa’s MSME sector through investment, research, marketing and development efforts.
In today’s knowledge economy, our primary focus is to provide MSMEs with access to high quality, affordable and real-time data and insights for data-driven strategic decision making to drive business performance and economic growth.
We are also committed to providing quality business education and supporting financial inclusion for MSMEs.
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IRMD Group LLP | 20 Wenlock Road, London, N1 7GU, UK | contact@irmd.net | www.irmd.net